CiteScore

0.5

Indexada na
SCOPUS

QUALIS

B2

2021-2024
quadriênio

Language

Brazilian Journal of Enviromnent

e-ISSN: 2595-4431


Abstract

Greenwashing has become a recurring practice in industry and private enterprise, using sustainability rhetoric that does not always correspond to real transformations aimed at environmental and animal protection. From the perspective of Green Criminology, these practices can indirectly contribute to the persistence of environmental harms and the evasion of corporate responsibility. The objective of this study is to propose a preventive model for environmental and animal crime applicable to industry and private initiative, aimed at reducing the likelihood of greenwashing practices before environmental harms occurs. The research adopts a qualitative approach with a theoretical-documentary design of an analytical-propositional nature, based on the systematic analysis of scientific literature, regulatory frameworks, international standards, environmental certifications and institutional documentation, as well as the review of documented cases of corporate malpractice. Based on this analysis, risk patterns and analytical categories are identified that allow for the structuring of a preventive model focused on sustainable development, green governance, corporate social responsibility, and the verification of sustainable practices. The results show that the prevention of greenwashing in industry and private initiative requires comprehensive mechanisms that articulate regulation, organisational control, and transparency. It is concluded that the proposed model is a useful conceptual tool for strengthening the prevention of environmental and animal harms, promoting business practices consistent with sustainable development and the objectives of the 2030 Agenda.

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Copyright (c) 2026 Cristina Ancer Nevárez, José Luis Carpio Domínguez, Karla Villareal Sotelo